About Us


With over 30 years of experience, our Founder Jalil Ahwazian has now become one of the UK’s leading specialists in Persian and Oriental carpets and rugs. Having started his journey in the industry over 25 years ago in Zürich, Switzerland, Ahwazian Ltd has come a long way since.

Having established in London in 1992, Ahwazian has continued to work with highly skilled weavers all over the world, importing the highest quality rugs to sell to our customers with care. Whilst so much has changed in the last 30+ years, our values remain the same.


Jalil Ahwazian 



Integrity: We have high standards, and we only sell rugs that meet those standards. We travel regularly to the weaving areas of the world to source, select and oversee the final preparation of all our stock. When you buy an Ahwazian rug, you buy a product that meets the highest standards of quality.

Authenticity: We work directly with weavers and their communities. We’ve spent decades steadily building good relationships, trust, and loyalty. No matter how many trips we make, we continue to be amazed at the enormous talent and creativity of the people who produce such a rich variety of beautiful rugs.

Variety: We work with weavers all over the world. Variety is the spice of life, and we stock rugs of all shapes, sizes, designs and origins. It has taken many, many years to develop our vast and varied stock – our Rug Centre is bursting with beautiful hand knotted Persian rugs; from tribal, village, city and silk to antique and oversizes. We also stick a wide selection of Afghan, Indian, Kilim, Aubusson and Moroccan rugs.

As we continue to work closely with teams of trusted weavers, it is a pleasure to see how the weavers take great pride in their work and their craftsmanship, and it is a pleasure to bring these rugs to you.



After 20 years trading at the well-established Oriental Carpet Centre on Eade Rd, we knew the carpet trade was changing and it was time to move to our very own space. It took Jalil over two years to find the right place but when he walked in, he knew he’d found the perfect warehouse to showcase our amazing rugs.

With easy access from the A406, M1, and plenty of on-site parking, our space offers an accessible and convenient one-stop shop for both trade and retail customers. From designers to tradespeople, our customers love the location and are delighted with the service we provide.

If you’re looking for the perfect rug, why not come say hello?

See Inside the Warehouse Here


Ahwazian Persian Rug Wholesale London About Us