Our story

With over 30 years of experience, our Founder Jalil Ahwazian has now become one of the UK’s leading specialists in Persian and Oriental carpets and rugs. Having started his journey in the industry over thirty years ago in Zürich, Switzerland, Ahwazian Ltd has come a long way since.

Having established in London in 1992, Ahwazian has continued to work with highly skilled weavers all over the world, importing the highest quality rugs to sell to our customers with care. Whilst so much has changed in the last thirty years, our values continue to stay the same.

Our values

Integrity: We have high standards, and we only sell rugs that meet those standards. We travel regularly to the weaving areas of the world to source, select and oversee the final preparation of all our stock. When you buy an Ahwazian rug, you buy a product that meets the highest standards of quality.

Authenticity: We work directly with weavers and their communities. We’ve spent decades steadily building good relationships, trust, and loyalty. No matter how many trips we make, we continue to be amazed at the enormous talent and creativity of the people who produce such a rich variety of beautiful rugs.

Variety: We work with weavers all over the world. Variety is the spice of life, and we stock rugs of all shapes, sizes, designs and origins. It has taken many, many years to develop our vast and varied stock – our Rug Centre is bursting with beautiful hand knotted Persian rugs; from tribal, village, city and silk to antique and oversizes. We also stick a wide selection of Afghan, Indian, Kilim, Aubusson and Moroccan rugs.

As we continue to work closely with teams of trusted weavers, it is a pleasure to see how the weavers take great pride in their work and their craftsmanship, and it is a pleasure to bring these rugs to you.

Our space

After 20 years trading at the well-established Oriental Carpet Centre on Eade Rd, we knew the carpet trade was changing and it was time to move to our very own space. It took Jalil over two years to find the right place but when he walked, he knew he’d found the perfect warehouse to showcase our amazing rugs.

With easy access from the A406, M1, and plenty of on-site parking, our space offers an accessible and convenient one-stop shop for both trade and retail customers. From designers to tradespeople, our customers love the location and are delighted with the service we provide.

If you’re looking for the perfect rug, why not come say hello?

Our team

Jalil Ahwazian

Managing Director

As a student, Jalil took a part-time job with a large oriental rug company in Zurich. It wasn’t long before the owner of the company talent-spotted Jalil, and the rest is history. So began Jalil’s journey in the rug industry. In 1992, he moved to London founded Ahwazian Ltd. In two short years, the company had become one of the UK’s leading Persian rug companies. To complement his in-depth knowledge of the rug trade, Jalil is also a talented linguist – as well as his native Farsi, he is fluent in English, German and Arabic.

Jacqueline Ahwazian

Managing Director

Originally Scottish, Jacqueline studied at a leading business school in Switzerland where she met Jalil. In 1992, when the Ahwazian family returned to the UK where Ahwazian Ltd was founded, Jacqueline began her journey in the industry. In the last two decades she has come to play a major role in the business, where her main focus is on marketing and finance. She also loves travelling abroad to meet the weavers and select rugs for the UK market.

Najib Niazi

Warehouse Manager

Najib originally emigrated from Afghanistan, and brings with him a local knowledge of the Afghan weaving communities. He has been working with the company for over 10 years and takes care of the day to day running of the warehouse. Najib is and is known to all our clients, and his wealth of knowledge and experience in the oriental rug industry makes him a valuable part of our team.

Joao Pedro

Graphic Designer / Photographer

Joao is originally from Portugal and is our resident Photographer and Graphic Designer. Taking care of all things visual, Joao brings to us his creative energy as well as graphic and digital design skills and photography knowledge. The passion he has for his work makes everything at Ahwazian look amazing, especially all the intricate details he captures!